ROLE
UX, Product Design, UI, Art Direction
INFO
Derm for Primary Care is an education company offering an easy, visual, and practical approach to dermatology. Courses in all areas of dermatology training are offered, with the opportunity to earn CEU credit for nurses.
A fully responsive digital product, platform, and brand identity was designed and created, along with a custom built CMS. The platform itself is content focused, taking advantage of a soft, comfortable palette and layout to make taking each course lesson as easy as possible for users.
AGENCY
Kounterattack
ROLE
Art Direction
INFO
Samira Buchi New York is a design studio based in NYC crafting modern luxury bespoke handbags and accessories. The studio designs for the modern chic woman in mind with its functional, sophisticated designs, always using the highest quality natural leather and materials.
The Samira Buchi studio wanted to develop a visual identity for the brand which would allow the craftsmanship and beauty of the bags speak for themselves - so a restrained but modern, elegant visual brand was created and a robust ecommerce platform was built.
AGENCY
Kounterattack
ROLE
UX, UI, Project Management
INFO
Xbox, a giant in the gaming console industry, is looking to amplify the experience of their console for their users to be something beyond just gaming. Working with the Xbox team, exploration in strategy, UX, and design was executed to re-envision the console experience as a fully inclusive social network.
*This work is currently Confidential, stay tuned!
AGENCY
Kounterattack
ROLE
UX, UI, Art Direction, Project Management
INFO
Sweatcast is a live streaming platform (web based and accompanying app) tailored to the fitness community. Users can explore, participate in, follow, and support their favorite streamers, as well as start their own channels. The platform is free to use and consume content on, but there is the unique option to support streamers by sending paid gifts during live streams and/or paid monthly sponsorships for extra viewing perks.
This platform and app required a full, end to end solution: Naming, Branding, Logo & Identity Design, Competitive Research, UX, UI, and structural concept creation for both Web and App platforms.
AGENCY
Kounterattack
ROLE
UI, Art Direction
INFO
Vivaldi is a global growth strategy firm with over 15 years in the business. They're a powerhouse who help to build and grow other businesses, and felt it was time to give their own brand an updated identity that lives up to their well earned reputation in the industry.
Along with a complete visual brand identity overhaul, a fully responsive web platform was designed and developed for Vivaldi, which combines an editorial look and feel with a layout that is both playful and strong - which speaks to the core values and identity of their business.
AGENCY
Kounterattack
OVERVIEW
When it comes time to actually present a set of polished logo options to the client - the stakes are high. You want the client to be able to connect with each option, but also see them as separate, unique directions with the goals tied to their product or business, not just to their personal taste.
How you present logos is important - by splitting out each logotype, separating from its accompanying mark, positioning each among competitor marks and brand imagery, the client has the opportunity to see the value and relevance of each logo and the sum of all its parts.
DETAILS
- Present in Black & White (if it doesn't work without color, it won't work at all)
- Place each logotype on both white and reversed out in black. This proves the success of its use in both situations.
- Follow up each option by placing the logotype among a field of competitor logos. The client will be able to clearly see how their potential logo will hold up within the industry.
- Split out the mark (if it exists) and present on separate pages, isolated. The client should be able to see how the mark holds up on its own for use in specific situations where the wordmark can't be used (think social profile media icons).
- Finally, wrap up the presentation with a set of high quality brand imagery applications. This helps bring to life each logo in a way it will likely be used in marketing and advertising use cases. Clients will again be able to see the brand come to life, and who doesn't love a little eye candy?
ROLE
UX, Identity Design
INFO
Royce is an American Lifestyle brand specializing in hand crafted leather goods. They are a company rooted in family and tradition, which is the driving force behind the business.
An ecommerce solution and a fresh visual brand identity was provided which preserves the long family history of the business, but gives a sleek, modern feel as the company moves into the future with new ventures.
Some members of the company have even been known to get the new logo that was designed tattooed on themselves.
AGENCY
Kounterattack
ROLE
UX, Project Management
INFO
Aisle Society is a collective of more than 30 of the most popular and influential wedding blogs worldwide. By coming together in one central location, users have access to an exhaustive source of inspiration and tools to plan their dream wedding.
The Aisle Society team had already designed their UI, but sought out a partner to design a custom CMS platform that could give them the power and control to manage their extremely robust system efficiently and with ease.
AGENCY
Kounterattack
OVERVIEW
It's important to not ever forget who you're designing for - but it's easy to do just that.
It's a crucial step in the UX process to make time to do the research, work with the entire team (including the client!), and develop, refine, and produce the various archetypes and personas of the people who will actually be using your product.
Understanding and empathizing with your eventual users keeps the entire team grounded on the needs and usability that must be met.
DETAILS
- Identify user types
- Account for both End Users and Administrative Users
- Define Demographic info and Behavior
- Identify ALL goals: End Goals, Experience Goals, Lifestyle Goals
- Personify with an image of a real person
ROLE
UI, Print Design
INFO
Multi-Channel Digital and Print Campaign for the Legrand Adorne® Collection.
Direct Mail, Email, and Variable Data tools were used to drive traffic to Legrand's "Digital Engagement Center" – a fully responsive, custom, personalized website that drops in appropriate content based on the users unique key code assigned to them. Depending on who is viewing the page, completely different offers, information, and content are visible and accessible based on that person's history with the brand, region, profession, etc.
AGENCY
Modern Marketing Concepts
ROLE
UI, Print Design, Art Direction
INFO
Gold Prize Winner in the "Mixed Media Campaign" Category // 2015 Genesis Awards by CAST
Multi-Channel Digital and Print Campaign for CPG International's Azek/Timbertech Dual Brand.
Direct Mail, Email, and Variable Data tools are used to drive traffic to CPG's "Digital Engagement Center" – a fully responsive, custom, personalized website that drops in appropriate content based on the users unique key code assigned to them. Depending on who is viewing the page, completely different offers, information, and content are visible and accessible based on that person's history with the brand, region, profession, etc.
*Address blacked out for confidentiality
AGENCY
Modern Marketing Concepts
INFO
Krunch is a modular typeface with letter forms created from a single square grid. Meant to challenge the eye, each letter uses the least amount of subtracted space from its modular square in order to communicate each letter. Along the same vein, several letters actually use the same shape, rotated or flipped to become their own letter.
Best used as a display font, Krunch is challenging, quirky, and fun.
ROLE
Print Design
INFO
Bronze Prize Winner in the "Posters" Category // 2015 Genesis Awards for CAST
Promotional Internal/Client Collaboration
11" x 17" // Dull Varnish Cover Weight Stock
AGENCY
Modern Marketing Concepts
ROLE
Design
INFO
An icon set is something that should be simple, but never simplistic. These icons can be used across platforms, mediums, and channels. From a semiotics standpoint, these types of easily recognized symbols can be powerful beyond measure.
Whether used alone or in groupings, this stylized icon set was created to be brand specific while still remaining universal.
AGENCY
OtherWisz Creative
