ROLE
UI, Print Design, Art Direction
INFO
Gold Prize Winner in the "Mixed Media Campaign" Category // 2015 Genesis Awards by CAST
Multi-Channel Digital and Print Campaign for CPG International's Azek/Timbertech Dual Brand.
Direct Mail, Email, and Variable Data tools are used to drive traffic to CPG's "Digital Engagement Center" – a fully responsive, custom, personalized website that drops in appropriate content based on the users unique key code assigned to them. Depending on who is viewing the page, completely different offers, information, and content are visible and accessible based on that person's history with the brand, region, profession, etc.
*Address blacked out for confidentiality
AGENCY
Modern Marketing Concepts