ROLE
UX, Identity Design
INFO
Royce is an American Lifestyle brand specializing in hand crafted leather goods. They are a company rooted in family and tradition, which is the driving force behind the business.
An ecommerce solution and a fresh visual brand identity was provided which preserves the long family history of the business, but gives a sleek, modern feel as the company moves into the future with new ventures.
Some members of the company have even been known to get the new logo that was designed tattooed on themselves.
AGENCY
Kounterattack